MBA Publications

Dr. V Vijay Durga Prasad

International Journals:

  • Dr. V. Vijay Durga Prasad, (February 2017) “Women Entrepreneurship Growth and Prospects: A Study” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 9-13.
  • Dr. V. Vijay Durga Prasad, (February 2017) “Investment Scenario of Indian Retail Business” in the Intercontinental Journal of Finance and Review” Volume 5, Issue 2, ISBN: 2347-0354 Pg. 208-210.
  • Dr. V. Vijay Durga Prasad, (December2016) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101
  • Dr. V Vijay Durga Prasad (November 2016), “Greenery of Green Marketing: Strategies of Indian Companies” in the Journal of Exclusive Management Science, a monthly international journal Special Issue, Pg.61-64, Online ISSN 2277-5684, Print: 2320-866X.
  • Dr. V Vijay Durga Prasad (September 2016), “Production and Export of Mango Fruit in India: An Empirical Analysis of Vijayawada Mango Market” in the International Journal of Haldia Institute of Technology (EIJFMR) Vol. II, No. 2A, Pg.121-133, ISSN 0973-6875.
  • Dr. V Vijay Durga Prasad (February 2016), “A Study of Purchase Behaviour of Consumers of Groceries in Krishna District of Andhra Pradesh” in the Splint International Journal of Professionals Vol. 3, No. 2, Pg.22-29, ISSN 2349-6045.
  • Dr. V Vijay Durga Prasad (February 2016), “Reforms of Indian Banking Sector: A Study” in the ‘Journal of Intercontinental Management Research Consortium’ Vol. 4, Special Edition No. 2, Pg.374-377, ISSN 2347-1670. Impact Factor 1.590.
  • Dr. V Vijay Durga Prasad (August- October 2015), “Technological Eminence and Social Impingement” in the International Journal of Educational Aspects, Management Studies and Applied Sciences Vol. 3, No. 12, Pg.1-9, ISSN 2320-0383.

National Journals

  • Dr. V Vijay Durga Prasad, (October 2015- December-2015), “Corporate Governance and the Indian Ethos” in ‘MTC Global Journal of Management and Entrepreneurship’ A Quarterly Research Journal from MTC Global Vol. 3, No.7, Pg 9-16. ISSN. 2231-3710.
  • Dr. V Vijay Durga Prasad, (July2015- September-2015), “Human Resource Management in Service Sector: An Indian Perspective”, in Journal of Social Welfare and Management’ Vol. 7, No.3, Pg.135-139. ISSN. 0975-0231.

Chapters in Edited Books

  • Dr. V. Vijay Durga Prasad, (2015) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101.
  • Dr. V. Vijay Durga Prasad, (2015) “Corporate Governance Practices in the Banking Sector” in the book titled “Good Corporate Governance in India and Challenges” published by Allied Publishers, New Delhi First Edition, Volume I, ISBN: 978-81-8424-966-8. Pg. 232-237.

Journals Edited:

  • Dr. V. Vijay Durga Prasad, (2015), contributed an editorial and acted as   Special Editor to the book titled “Enhancing Competitiveness for Business Excellence” published by    G K Publishers, Chennai. ISBN: 978-93-81208-44-1.

Paper Presentations in Conferences

  • Presented a paper titled “Emerging Patterns of Urbanisation and Infrastructure Financing: A Descriptive Study” at an ICSSR and APSCHE sponsored ‘XXXIV Annual Conference of the Andhra Pradesh Economic Association (APEA) organized by Department of Economics, Acharya Nagarjuna University, Guntur on 13th and 14th February 2016.
  • Presented a paper titled “Reforms of Indian Banking Sector: A Study” at a National Level Seminar organized by Department of Commerce and Commerce with Computer Applications, Nandha Arts and Science College, Erode on 12th February 2016.
  • Presented a paper titled “E-Business Development in India” at a National Level Seminar organized by Department of Commerce and Commerce with Computer Applications, Nandha Arts and Science College, Erode on 12th February 2016.
  • Presented a paper titled “The Role of Organisational Marketing in the New Millennium” at a National Seminar on ‘Emerging Trends in Marketing’ organized by Department of Business Management, VR Siddhartha Engineering College,  on 20th November 2015.
  • Presented a paper titled “Corporate Governance Practices and Corporate Excellence” at an ICAI Sponsored two day National Seminar on ‘Corporate Governance – Emerging Issues’ organized by Department of International Business Studies, Acharya Nagarjuna University, organized on 15th  and 16th July 2015.

Articles Published

  • Publication – International Journal of Commerce – Vol.2 No.1 January – June2015 ISSN: 2394-9597 – Global Association of Commerce & Management, Salem, Tamilnadu.

International Conferences

  • Corporate Governance and Dividend Policy in India – 25th &26th September, 2015 – Dividend Policy in India: An Analysis with Legal Aspects – Gobi Arts & Science College.
  1. Empowerment of Youth – Preparing for future on 19-20 March, 2015 at P.B.Siddhartha College of Arts and Science.
  1. Presented paper on “corporate social responsibility issues challenges & strategies for Indian firms” at an International Conference on “Corporate Governance Emerging Issues” held on 20th & 21st Feb 2015 at KBN College.

  • J Naveen Gupta (February 2017), “MEASURES OF INDIAN BANKING SYSTEM : ERADICATION OF BLACK MONEY” in the International Journal of finance research review ISSN : 2347-1654 – print – impact factor 4.236, Volume 5, Issue 2 Special edition – February 2017.
  • J Naveen Gupta (January 2017), “Effects of Demonetization on Indian Banking system” in the Essence – Journal of Management Science and Research ISSN : 4357-1754 –, January
  • Presented a paper titled “Some applications of fuzzy graphs in Engineering and sciences” in National Seminar on Recent Advances in Mathematical Sciences organized by Department of Mathematics on 12th Feb 2016 at Andhra Loyola College, Vijayawada.
  • Presented a paper titled “The Economic Growth of Andhra Pradesh” in Two Day National Seminar organized by Department of Economics, Acharya Nagarjuna University, Guntur, on 13th and 14th Feb 2016.
  • Presented a paper titled “Estimation of the parameters in Type I GLD based on Progressive Censoring Sample” in Two Day National Seminar organized by Department of Mathematics and Statistics, Pithapur Rajah’s Government College, on 28th and 29th September 2016.

Workshops

  • Attended One Day Workshop on “Matlab and Simulink” for Engineering Education organized by Math Works India on 05th February 2016.

  • Published a Paper titled (July 2016)“Indian Retail Sector: Its Investments” in an Edited Book Enchancing Competitiveness for Business Excellence with ISBN No:978-63-81208-44-1 in Vol-1 .(p.no 66-70)
  • Published a Paper Titled (September 2016) “The Changing Environment in Life Insurance Industry” in  International Journal of Innovation Technology and Management with ISSN No: 2394-594X at Gudlavaleru Engg college, Gudlavaleru. (p no – 24-29)
  • Published a Paper Titled  (November 2016)“ Human Capital Development and Its
  • Impact on Firms Performance” in Indian Journal of Applied Research with ISSN No:
  • 2249-555X Impact factor: 3.6241 (p no – 40-42).
  • Published a Paper Titled (January 2017)“ E Commerce in Developing Countries of Modern Systems: A Decisive Study” in a Journal of Intercontinental Management Research Consortium of   Innovative Practices and its Impact on Business Sustainability with ISSN No: 2347- 1670&2347-1654 of Volume 4, Issue 1 Special Edition-II,Impact Factor 1.590&1.552 (pg.no: 210-212)
  • UGC sponsored Two Day National Seminar on “Emerging Trends in Indian Banking Sector” organized by the Department of Commerce on 30 & 31 october.2015 at KVR,KVR& MKR College, Khajipalem-522329,Guntur Dist.
  • Published a Paper on “FDI in Education in India” in an “International Journal of Research and Business Innovation” with ISSN No: 2321-5615 in Vol -3 No-2 Jan-Jun-2015.
  • Published a Paper titled “Indian Retail Sector: Its Investments” in an Edited Book Enchancing Competitiveness for Business Excellence with ISBN No:978-63-81208-44-1 in Vol-1 2015.
  • Published a Paper Titled “The Changing Environment in Life Insurance Industry” in International Journal of Innovation Technology and Management with ISSN No: 2394-594X at Gudlavaleru Engg College, Gudlavaleru.

Publications:

  • Published an Article in journal of advanced research in commerce and management studied titled “E-Tailing in India: the past, the present and the future”. With ISSN number ISSN 2394-837X.volume-3, page 177-185.
  • Published an Article in International Journal of Business, Management and Allied Sciences titled “Emerging Issues in Corporate Governance”. With ISSN number E ISSN 2349-4638.
  • Published an Article in Mc Stanford journal of international management titled “Indian Retail sector in foreign direct investments”. With ISSN 2321-1652, issue 3.
  • Published an Article titled “Role of Professional Associations in insurance business with reference to ETHOPIA-An analysis”. Edited book published by Stanford journal of international management.
  • Presented paper titled Indian Banking Services- Achievements and Challenges in UGC Sponsored national seminar on emerging trends in Indian banking sector in K.V.R. & M.K.R College, Guntur held on 30th&31st October, 2014.
  • Presented paper titled Global Financial Crisis: Strategic Imperatives on Indian Economy in A one day National conference on contemporary issues in Banking and Finance in Hyderabad Business School, Gitam University (Hyderabad campus).held on 12th September 2014
  • Presented paper titled INDIAN ECO-TOURISM – Global Perspectives of Eco-Tourism in AICTE Sponsored National Conference on management Sciences and sustainable development in CBIT Hyderabad. Held on 27th & 28th October 2013.and.
  • Presented paper titled Ethical Perspectives of leadership in management in International conference on recent trends in commerce and business management held on 26th July 2013 organized by AVS College of arts and science, Salem.
  • Attended a two day work shop “ Better by the day” For teaching faculty on Enhancing personality and soft skills in association with Mr Pai foundations Mumbai, held on 27th and 28th march 2013 at KBN college Vijayawada.
  • Presented paper titled Indian banking services- achievements and challenges in National Conference on Challenges and &Opportunities in Service sector organised by M.S.R Institute of technology Bangalore.

National Seminar:

  • Attended National Seminar on “Challenges of Higher Education in India” and published paper on the same topic. Seminar sponsored by APSCHE Hyderabad organised by TJPS College (FEB-2011).
  • UGC sponsored Two Day National Seminar on “Emerging Trends in Indian Banking Sector” organized by the Department of Commerce on 30 & 31 october.2015 at KVR,KVR& MKR College, Khajipalem-522329,Guntur Dist.

Faculty Development Programme

  • Attended for FDP Session on “EFFECTIVE TEACHING” organized by PB Siddhartha Arts & Science College on 24th Oct, 2016.
  • Participated in a 5 day Faulty Development Program ( FDP ) on English communication skills during 3-7 June 2013 organized by PSCMR College of engineering and Technology, Vijayawada.
  • Attended for FDP Session on “EFFECTIVE TEACHING” organized by PB Siddhartha Arts & Science College on 24th Oct, 2016.

Articles Published

  • S Srinivas Murthy, (2017) “Rural Women Empowernment and Entreprenuership Development” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 21-24.
  • G. S Srinivas Murthy, (February 2017) “Demonetization: collision on the Economy” in the Intercontinental Journal of Finance and Review” Volume 5, Issue 2, ISBN: 2347-0354 Pg. 378-382.
  • G Srinivas Murthy (December 2016) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101.
  • Challenges and Opportunities of Indian Banking Industry, M. Sridevi, Mr. G S Srinivas Murthy, PSCMR College of Engineering and Technology, Kothapet, Raghavareddy Street, Vijayawada, International Journal of Research in Management Studies, Volume – 1, Issue: 1, Page No: 245, Feb 2015, ISSN No: 2341-4864.

National Seminars:

  • Presented a paper titled “Burgeoning Patterns of Urbanization and Infrastructure Financing: An Eloquent Study” in Two Day National Seminar organized by Department of Economics on 13th and 14th Feb 2016.
  • Presented a paper entitled “Corporate Dividend Decisions: An Analysis with role of financial manager” in the UGC National Seminar on “Corporate Governance and Dividend Policy in India” organized by Post Graduate & Research Department of Commerce, GOBI ARTS & SCIENCE COLLEGE, Gobichettipalayam, Erode, Tamilnadu on 25th and 26th September 2015.
  • Presented a paper titled “Corporate Governance in Financial Institutions” in Two Day Joint National Seminar on Corporate Governance – Emerging Issues organized by Department of International Business studies, ANU and Board of Studies, Institute of Chartered Accounting of India (ICAI) on 15tha and 16th July 2015.

Workshops

  • Attended One Day Workshop on “Entrepreneurship Development” organized by National Small Industries Corporation Ltd- Technical Service Centre on 10-07-2015.

FDPs

  1. Participated in FDP organized by IBS (ICFAI Business School) on 24th July 2015.

Articles Published: Academic year 2016-17

  • Published a paper titled “Developments in Social Entrepreneurship: In Indian Perspective” in 6th volume, 2nd issue, Feb 2017 in Global journal for research analysis with ISBN : 2277-8160, Index Copernicus IC Valus:80.26, Impact factor 3.26 (page :14-15 )
  • Published a paper titled “social entrepreneurship: Indian perspective” in 5th International conference on Strategies for Business Excellence: Challenges and Opportunities with ISBN : 978-93-83038-47-3 held on 16 & 17th December 2016 at Malla Reddy College of Engineering and Technology, Hyderabad.(page :150-154 )
  • Published a paper titled “Corporate glass ceiling: An impact on Indian women employees” in One day National Level Seminar on “Journey of Women from Home to Board Room” with ISBN:97881932824-9-6 , held on 8 March 2016 at Vijaya Institute of Management Sciences For Women, Vijayawada.(Page: 48 -54)

Academic year 2015-16

  • Published a Paper Titled “Stress Effect On Employees Productivity: With Reference to Navata Road Transport” in International Journal Of Scientific Research with ISSN No: 2277-8179, Volume: 4, Issue: 10, Oct 2015, Impact Factor: 3.2416. ( Page: 56-57)
  • Published a Paper Titled “Dynamic Leaders Need for the Contemporary Learning Organizations” in Indian Journal of Applied Research with ISSN NO: 2249-555x Volume: 5, Issue: 9, Sept 2015, Impact Factor: 3.6241. ( Page:1-3)

National Seminars:

  • Presented paper on “Corporate Dividend Decisions: An Analysis With Role Of Financial Manager” at in the UGC National level seminar on “Corporate Governance And Dividend Policy In India” held on 25th & 26th sept’2015 at Gobi arts and science College, Erode District, Tamil Nadu.
  • Presented paper on “corporate social responsibility issues challenges & strategies” at a National level seminar on “Corporate Governance Emerging Issues” held on 15th & 16th july’2015 at Nagarjuna University.

Faculty Development Program:

  • Attended for FDP Session on “MAGICAL TEACHER” organized by Advanced minds and PSCMR College on 9th to 13th, 2016.
  • Attended for FDP Session on “EFFECTIVE TEACHING” organized by PB Siddhartha Arts & Science College on 24th Oct, 2016.
  • Attended for FDP Session on “Improving the presentation skills in teaching” organized by JNTU Kakinada on 17th Sept, 2016.
  • Attended FDP on “Entrepreneurship Orientation” Organized by National Entrepreneurship Network (NEN) on 12th Feb, 2016.
  • Attended for FDP Session Organized by ICFAI BUSINESS SCHOOL on 24th July, 2015.

Workshops:

  • Attended for workshop on “Changing paradigm of management education” organized by JNTUK on 30th July, 2016.

International Seminars:

  • Published an article “International Journal of Commerce” in ISSN Book“Empowering Indian Youth-Case Studies” published by Global Association of Commerce & Management, Tamilnadu, June 2015 with ISSN: 2394-9597 in page no.174-179.
  • Presented an article in “International Journal on Research & Business” published in IJRBI and presented paper titled“Prevention of Work Place Bullying: A Critical Approach” with ISSN: 2321-5615 of Vol.3 No.2 during January-June 2015.
  • Participated in International Seminar on ”Retail Banking Trends & Challenges” organized by Department of Business Administration, K.B.N College, Vijayawada and presented paper titled“ Strategies For Enhancing Retail Banking Business” with ISSN: 2321-4864 during 15th March 2014.

National Seminars:

  • Presented a paper titled “Emerging Patterns of Urbanization and Infrastructure Development” in Two Day National Seminar organized by Department of Economics on 13th and 14th Feb 2016.
  • Published an article “Evolution of Corporate Governance in India” in ISBN Book “Enhancing Competitiveness for Business Excellence” published by G.K.Publisher, Chennai 2015 with ISBN: 978-93-81208-44-1 in page no.377-383.
  • Participated in two days Workshop on “Emerging trends in financial markets” organized by Department of Business Administration, PVP Siddhartha college of Engineering & Technology, Vijayawada during 23rd & 24th September 2014..
  • Participated in National Seminar on ”Working Capital Management” organized by Department of Business Administration, Montissori Mahila Kalasala Vijayawada and presented paper titled “A Study To Measure Effectiveness Of Working Capital Management In Pharmaceutical Industry In India during 29th April 2014.
  • Participated in two days national workshop on Emerging Trends In Global Business organized by Department of Business Administration,Acharya Nagarjuna University  Guntur during 29th March 2014 to 30th March 2014.
  • Participated in National Seminar on ”Brand Management In Indian Industry” organized by Department of  Business Administration, V.R.Siddhartha College of Engineering & Technology, Vijayawada and presented paper titled“ Factors Influencing New Brand” with ISBN:978-93-83241-32-3  during 28th March 2014.
  • Participated in Orientation Programme organized by Department of Business Administration, Indira Gandhi National Open University, conducted in S.K.P.V.Hindu High School Vijayawada from 20th February 2014 to 21st February 2014.
  • Participated in Three days National Seminar on ”NEW PARADIGMS & PROSPECTIVES IN BUSINESS EXCELLENCE” organized by Department of Commerce & Business Administration, P.B.Siddhartha College Of Arts & Science, Vijayawada and presented paper titled“ THE SIGNIFICANCE OF KNOWLEDGE MANAGEMENT SYSTEM” with ISBN: from 31st January2014 to 2nd February 2014.
  • Participated in National Seminar on ”STRESS MANAGEMENT AT WORK PLACE” organized by Department of Business Administration, V.R.Siddhartha College of Engineering & Technology, Vijayawada and presented paper titled
    • “MANAGING STRESS AT WORK PLACE” with ISBN: 978-81-923134-0-1 during 20th April 2013.
  • Participated in two days National Seminar on “INTEGRATED MARKETING COMMUNICATIONS” organized by Department of Business Administration, Alluri Institute of Management Sciences, Warangal and presented paper titled “The Significance of Ethics in Advertising” during 15th & 16th March 2013.
  • Participated in National Seminar on “FINANCIAL CRISIS & MARKET RECOVERY” organized by Department of Business Administration, V.R.Siddhartha College of Engineering & Technology, Vijayawada and presented paper titled” MICRO FINANCE IN INDIA YESTERDAY & TODAY” during 27th FEBRUARY 2013.
  • Participated in National Seminar on “Assessment of Impact of FDI” organized by Department of Commerce & Business Administration, Garden City College, Bangalore and presented paper titled “Impact of FDI on Retailing” during 17th October 2012.
  • Participated in National Seminar on “Foreign Direct Investment in Service Sector” organized by Department of Commerce, Maharani Lakshmi Ammanni College for Women, Bangalore and presented paper titled “FDI in Service Sector opportunities and Challenges” during 05th October 2012.
  • Participated in two weeks staff development programme regarding “EMERGING TRENDS IN BUSINESS MODELS” in P.B.SIDDHARTHA COLLEGE OF ARTS & SCIENCE during 26th June 2012 to 09th July 2012.

Conference:

  • Presented paper on “corporate social responsibility issues challenges & strategies for Indian firms” at an International Conference on “Corporate Governance Emerging Issues” held on 20th & 21st Feb 2015 at KBN College.

International Publications:

  • Published a paper titled “Empowerment of Women for Improved Quality of Life” in One day National Level Seminar on “Journey of Women from Home to Board Room” with ISBN: , held on 8 March 2016 at Vijaya Institute of Management Sciences For Women, Vijayawada.
  • Published a paper titled “Effect of stress on Employees Productivity” in 4th International conference on Strategies for Business Excellence: Challenges and Opportunities with ISBN :978-93-83038-42-8, held on 18 & 19th December 2015 at Malla Reddy College of Engineering and Technology, Hyderabad.( Page: 248-250)
  • Published a paper titled “Stress Effect on Employees Productivity: With Reference To Navata Road Transport” in International Journal of Scientific Research with ISSN No: 2277-8179, Volume: 4, Issue: 10, Oct 2015, Impact Factor: 3.2416. ( Page: 56-57)
  • Published a Paper titled “Dynamic Leaders Need for the Contemporary Learning Organizations” in Indian Journal of Applied Research with ISSN NO: 2249-555x Volume: 5, Issue: 9, Sept 2015, Impact Factor: 3.6241. ( Page:1-3)

Seminars & Conferences:

National & International:

  • Presented a paper titled “Empowerment of Women for Improved Quality of Life” in One day National Level Seminar on “Journey of Women from Home to Board Room” held on 8th March 2016 at Vijaya Institute of Management Sciences For Women, Vijayawada.
  • Presented a paper titled “Contemporary Learning Organizations Make Dynamic Leaders to Change Management: An Analysis” in Two Day National Seminar organized by Department of Economics, ANU on 13th and 14th Feb 2016.
  • Presented a paper titled “Effect of stress on Employees Productivity” in 4th International conference on Strategies for Business Excellence: Challenges and Opportunities held on 18 & 19th December 2015 at Malla Reddy College of Engineering and Technology, Hyderabad.
  • Presented a paper titled “corporate social responsibility issues challenges & strategies” at a National level seminar on “Corporate Governance Emerging Issues” held on 15th & 16th july’2015 at Acharya Nagarjuna University.
  • Presented a paper titled “Contemporary Learning Organizations Make Dynamic Leaders to Change Management: An Analysis” at 35th National level conference held on 13th & 14th febuary’2016 at Acharya Nagarjuna University.

Workshops:

  • Participated in One Day National Level Workshop on “Changing paradigm of management education” organized by the School Of Management Studies, JNTUK,Kakinada On July 30,2016.

Workshops:

Participated in One Day National Level Workshop on “Improving presentation skills in teaching” organized by the School Of Management Studies, JNTUK, Kakinada on17, 09.2016.

Paper Publications

  • Published a Paper titled “Problems and Prospects of Rural Retailing in India” in Global Journal for Research Analysis with ISSN NO: 2277-8160 Volume: 6, Issue: 3, March 2017, Impact Factor: 4.547.Index Copernicus(IC) value 80.26, ( Page:551-552).

Faculty Development Programme

  • Participated in Faculty Development Programme on “ EFFECTIVE TEACHING ”  October,2016 organized by P.B Siddhartha college ,Vijayawada.